Hype, Haze & Has-Beens: The Celebrity Weed Brand problem.

The celebrity weed brand problem.

I was halfway through a pre-roll, scrolling through Instagram, when I saw it. Another celebrity launching a “premium” cannabis line with a sleek logo, questionable street cred, and a price tag that screams you’re paying for my entourage. Great. Just what the industry needed—another famous face getting high on their own supply chain.

Now don’t get me wrong—I love a good celebrity smoke sesh. I’d probably hotbox a gondola with Seth Rogen or debate terp profiles with Snoop any day. But let’s get real: slapping your name on a jar of mid and calling it culture isn’t it. This is the celebrity weed brand problem.

Who’s Actually Smoking This Stuff?

The truth? Most people aren’t buying celebrity weed. At least not after the first curiosity toke. Once the novelty wears off, so does the loyalty—because hype fades, but flavor and function stick.

Look at the shelves: we’re flooded. Every week it seems like there’s a new “legacy-inspired craft premium terp-enhanced ultra-curated” whatever hitting the market. Consumers are savvy now. They’re checking COAs, asking about cultivars, and sniffing out BS faster than a sniffer dog at a festival.

Weed Shouldn’t Feel Like a Cash Grab

The cannabis community was built by growers, medical users, and people who risked a lot to bring the plant into the light. When a celeb suddenly “discovers cannabis” after decades of silence and jumps into the biz like it’s just another merch drop, it rubs a lot of people the wrong way. Especially when the product is… mid.

This isn't skincare. This is a culture, a medicine, and for many, a livelihood.

Give Me Real Over Famous

You know what I want? Give me the small-batch indoor from a local producer who’s still trimming by hand. Give me the infused beverage that actually works, not just looks pretty on a shelf. Give me innovation, not imitation.

And brands? You don’t need a celebrity to be cool. You need:

·       Transparency

·       Efficacy

·       A reason to exist beyond a vanity project

The Takeaway?

Celebrity brands might pull headlines, but authenticity is what keeps customers coming back. Let the stars blaze their way through flashy launches and overpriced eighths—we’ll be here building real communities, crafting real products, and staying grounded.

In weed, just like in boarding, style matters—but substance wins.

Stay bold, stay blunt,

Anonymous Joe